I began my career as a sculptor and learned to balance creative vision with the limitations of the physical world. Mastering the challenges required to transform raw metal into a sculpture was as much an art to me as the final product.
I bring the same artistic passion and love of the creative process to everything I do today. I am fascinated by how aesthetics and narrative influence people’s affinity for a certain product or company. How can we create a memorable, meaningful identity? What is the secret alchemy of a successful brand?